... and I have it sitting pretty in my beauty closet!
In the US, the 50 ml jar of this platinum-infused cream costs a whopping $1,000. Here in Rustan's, it costs even more--P56,500 or $1,193. That means you spend about P1,000 each time you dip your finger in the pot! I didn't get that big jar, though (thank goodness because I don't think I'd be able to use it!). Anna Go of Rustan's sent me the 5 ml jar.
I just read the press material and I won't bore you with all the scientific mumbo-jumbo. I'm going to just cut and paste the explanation of La Prairie on why they charge an astronomical amount on this cream: "Platinum is so rare that it requires ten tons of ore to produce a single ounce. La Prairie’s scientists found that platinum, which has the ability to bond with the human skin, exhibited incomparable anti-aging properties. Colloidal Platinum Water – the suspension of particles of platinum in water – establishes an electrical balance in the epidermis, which enables the skin to function at its most efficient level. It does this by creating a buffer zone, similar to that found in young skin, which maintains an optimal moisture level and by enhancing the skin’s ability to take in nourishing minerals, known as electrolytes because they carry an electrical charge, at the height of their efficiency."
Okay, okay... All I need to know is that La Prairie is the cream that Nicole Kidman, Angelina Jolie and Jennifer Aniston use! This particular Cellular Cream Platinum Rare is used by Nicollette Sheridan and she's 45 and she looks damn fine.
I've just started using it. Two days ago in fact. So far, I see no breathtaking changes (well, it has only been two days...) but I will say that this fact amazed me so much that my jaw dropped this morning--the fine lines around my eyes are GONE.
Still, it's pricey. It's insanely pricey! La Prairie responds, "The price of platinum itself exceeds that of gold. Then there are the expenses of developing a formula containing the most exotic ingredients from all over the world and utilizing the costliest, most highly advanced biotechnology. Cellular Cream Platinum Rare is designed for the woman who wants the best of everything: the woman who places high value on recharging her skin with youthful beauty."
I'm a woman who wants the best of everything but even I was stunned by the cost. If you're more financially fortunate than me, then this just might be the cream for you. To the rest of us, we'll just have to stay out of the sun, sleep well, eat right and love lots to look good without spending that much!
La Prairie Cellular Cream Platinum Rare is available at Rustan's Makati for P56,500 (50ml).
UPDATE: It's been almost a month that I've been using this cream and I have to tell you that I've stopped using it. Little pimples have sprouted all over my face. Rorie Carlos, the fashion and beauty editor of Town & Country and who is a fan of this La Prairie platinum cream, told me that the reason for the breakout is it's too rich for me. Yup, I guess my face is not meant for ultra-expensive creams. My face is quite happy with Olay!