In 1992, Japanese fashion designer Issey Miyake launched L'eau d'Issey. In English, that means Issey's Water. But aurally, it's a playful pun which means The Odyssey. And considering it was Issey's first venture into the highly lucrative world of perfumes, the name was quite apt.
Seventeen successful years later, Issey Miyake introduces A Scent. Issey says the new perfume is "a scent as simple and beautiful as the air we breathe." True, the freshness of hyacinth and galbanum makes A Scent crisp and invigorating. But I like the name more. The name is so simple and prosaic and yet listen to it and then it means "the act of rising, climbing, moving upward." Aha! I love it! It's so clever.
A Scent by Issey Miyake will be available in September at Rustan's (Makati, Shangri-la Mall, Alabang Town Center, Gateway, Cebu) and Rustan's Essences Robinsons Ermita. For advance orders, please call Issey Miyake Fragrances at +632 856 62 31 or +632 856 1853.